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Cookie Policy

Last updated 30 October 2026

Cookies are small files a website saves in your browser. Local storage and session storage do the same job and are covered by the same rules (the UK's Privacy and Electronic Communications Regulations and the EU ePrivacy Directive), so this page lists all of them.

We don't use advertising cookies or cross-site tracking, and we don't load fonts, scripts or images from other companies before you choose. The only exceptions are Cloudflare, which protects the site, and Paddle, which loads only when you open checkout.

You can change your choice at any time.

Strictly necessary

Needed to sign you in, keep the site secure and take payments. The law allows these without consent, and the site can't work properly without them.

  • serpsoup_cookie_consent

    Set by
    Serpsoup
    Type
    Local storage
    What it's for
    Remembers your cookie choice
    How long
    Until you change it or clear your browser

  • sb-dnyjbwxlhpallcmwphet-auth-token*

    Set by
    Serpsoup (Supabase)
    Type
    Local storage
    What it's for
    Keeps you signed in (and, briefly, completes Google sign-in)
    How long
    Until you sign out

  • serpsoup:terms-pending

    Set by
    Serpsoup
    Type
    Local storage
    What it's for
    Carries your Terms tick-box across Google sign-in
    How long
    Until sign-in finishes

  • serpsoup:beta-code

    Set by
    Serpsoup
    Type
    Local storage
    What it's for
    Holds a beta invite code while you sign in, so it can be applied
    How long
    Until the code is applied

  • paa_pending_topic

    Set by
    Serpsoup
    Type
    Session storage
    What it's for
    Keeps the search you started before signing up, to save it afterwards
    How long
    Until you close the tab

  • serpsoup:setup-topic

    Set by
    Serpsoup
    Type
    Session storage
    What it's for
    Remembers the first topic you added during setup
    How long
    Until you close the tab

  • serpsoup:welcome-checked:*

    Set by
    Serpsoup
    Type
    Session storage
    What it's for
    Stops the welcome check repeating on every page
    How long
    Until you close the tab

  • __cf_bm, cf_clearance

    Set by
    Cloudflare
    Type
    Cookie
    What it's for
    Tells people from bots and protects the site from attacks (set only when Cloudflare needs to)
    How long
    30 minutes (__cf_bm); up to 1 year (cf_clearance)

  • Paddle checkout cookies

    Set by
    Paddle
    Type
    Cookie
    What it's for
    Set by Paddle only when you open checkout, to take payment securely and prevent fraud. See Paddle's cookie policy
    How long
    Set by Paddle

Functional

Remember choices you make, like your colour theme or how you arranged a question map. They stay in your browser, aren't used to track you and are allowed without consent because they only do what you asked.

  • serpsoup:soup

    Set by
    Serpsoup
    Type
    Local storage
    What it's for
    Your soup colour theme
    How long
    Until you change it or clear your browser

  • serpsoup:mode

    Set by
    Serpsoup
    Type
    Local storage
    What it's for
    Light or dark mode, if you picked one
    How long
    Until you change it or clear your browser

  • serpsoup:soup-login

    Set by
    Serpsoup
    Type
    Session storage
    What it's for
    Plays the sign-in animation once after Google sign-in
    How long
    A few seconds

  • serpsoup:soupspeed

    Set by
    Serpsoup
    Type
    Session storage
    What it's for
    Animation speed preview (only if you use the speed link)
    How long
    Until you close the tab

  • serpsoup:calendar-regions

    Set by
    Serpsoup
    Type
    Local storage
    What it's for
    Which countries' key dates your calendar shows
    How long
    Until you change it or clear your browser

  • serpsoup:last-lookup:v1

    Set by
    Serpsoup
    Type
    Local storage
    What it's for
    Shows your last free homepage search when you come back (kept only in your browser)
    How long
    Until replaced or you clear your browser

  • serpsoup:qmap:v1:*

    Set by
    Serpsoup
    Type
    Local storage
    What it's for
    How you arranged a question map (layout, folded branches)
    How long
    Until you reset it or clear your browser

  • serpsoup:feedback-asked:*

    Set by
    Serpsoup
    Type
    Local storage
    What it's for
    Makes sure the feedback card asks at most once a day
    How long
    Overwritten daily

  • serpsoup:track-asked:*, serpsoup:saved-untracked:*

    Set by
    Serpsoup
    Type
    Local storage
    What it's for
    Stops us asking again whether to track a topic
    How long
    Until you clear your browser

  • paa-beta-dismissed-v1

    Set by
    Serpsoup
    Type
    Local storage
    What it's for
    Remembers that you closed the beta bar
    How long
    Until you clear your browser

  • serpsoup:beta-bar-hidden

    Set by
    Serpsoup
    Type
    Session storage
    What it's for
    Hides the feedback bar for this visit after you close it
    How long
    Until you close the tab

  • paa-loading-quips-v1

    Set by
    Serpsoup
    Type
    Local storage
    What it's for
    Which loading messages you've already seen, so they don't repeat
    How long
    Until you clear your browser

Analytics

Only used if you choose “Accept all”. They help us see which features are used and where people get stuck. Choosing “Necessary only” stops them and deletes PostHog's cookies.

  • ph_<project key>_posthog

    Set by
    PostHog
    Type
    Cookie and local storage
    What it's for
    Counts visits and recognises returning visitors for product analytics
    How long
    1 year

  • ph_* (session)

    Set by
    PostHog
    Type
    Session storage
    What it's for
    Groups page views into a visit
    How long
    Until you close the tab

Controlling cookies in your browser

Besides Cookie settings, you can block or delete cookies and site data in your browser's settings. If you block strictly necessary ones you won't be able to stay signed in. Signing out removes the sign-in item; clearing site data for serpsoup.com removes everything on this page.

More information

How we use the data these collect is explained in our Privacy Policy. Questions? Get in touch.

Serpsoup is a trading name of Seventy Fourth Ltd (t/a Fourth Go), registered in England and Wales, company no. 17537886. Registered office: c/o Tayler Bradshaw, Cambridge House, 16 High Street, Saffron Walden, Essex, CB10 1AX.