Product updates
Changelog
Trends: what's cooling, and no more half-filled pages
- Each industry now has a Cooling list under Most searched: big searches that dropped out of the industry's top searches this week, or slid well down them (for example #2 → #14). Handy for knowing what not to start, and which older pages to refresh or merge.
- When Trends is updating, the page now keeps refreshing until everything has arrived (trending list, rising searches and Coming up), instead of stopping after the first part.
Trends for Ireland, Canada and Australia
- The Trends page now covers Ireland, Canada and Australia as well as the UK and US: what's trending right now, rising searches in each industry, what's coming up and the 30-day archive, each at its own address (for example /trends/ie).
- Topics in those countries now get the 5-year seasonality check in Should I write about this?, and their yearly peaks show on the calendar.
- The Monday summary links to the Trends page for the country most of your topics are in.
Add your own events to the calendar
- Add event (or the + on any day) lets you put anything on the calendar: a launch, a sale, a campaign, a topic. As you type we check whether people search for it, then you can add it to the calendar, add it and save it as a topic, or just save the topic.
- Improve now lives at /improve (old links still work).
One look across the main pages
- Topics, Trends, Briefs, Improve and Calendar now share the same header (a coloured label, the page name, one line about it, then a rule), with new wording, and the same spacing whether you're signed in or not.
- Your checks and briefs allowance has moved from the Topics page to Account → Your plan.
Your content calendar in Google, Outlook or Apple Calendar
- New Add to my calendar button: copy your private link into Google Calendar, Outlook or Apple Calendar and your briefs, page fixes, milestones and start-writing dates appear there and keep updating. You can also download a one-off .ics file, or make a new link if you've shared the old one.
- Key dates this month are clearer: each shows the date and how far away it is, says what to write for and when, and start-writing dates are marked Overdue, This week or Coming up.
- The Claude connector can now read your content calendar too.
Improve: one list of your pages, in tabs
- Checked pages and improvement plans are now one list: each page shows how much it answers vs the top 3, with View plan (or Open check), Re-check and Remove.
- Two tabs, Checked pages and Pages worth improving, so you can flick between them without scrolling.
Page checks show their progress
- Checking a page now shows what's happening (reading your page, finding the search, getting Google's questions, comparing with the top 3) with a progress bar and timer, instead of looking stuck.
- "Improve pages" is now just "Improve" in the menu.
The brief oven dial, plus Ignore and Remove
- Every brief now has an oven dial showing how ready it is: Raw while must-fix items are open, Simmering with should-fix items left (or before the AI review), Ready to serve when it's done. It turns as you fix things, and shows on your saved briefs too.
- Each review finding now has Ignore (hide it; the brief stays as it is) and, when it points at a heading or FAQ, Remove (take that part out of the brief). Ignored findings sit in their own folded list and can be restored.
Tidier search path on briefs
- A brief built from a question-map path now shows it as one folded line (first question → last). Open it to see the numbered steps in order.
A truer Topics preview
- Signed out, the Topics page now shows what a topic really looks like: the Should I write about this? box, the at-a-glance numbers and the real question map, using a soup example.
A brief you can scan
- The brief now comes first: a compact header, a section list on the left to jump around, the best title with the rest folded away, and each outline section's research behind a small "Why this section" toggle.
- The review is a one-line status above the brief. Open it and it sits beside the brief: findings grouped into Must fix, Should fix and Nice to have, each with its own Fix button (plus Fix all must-fix). Click a finding to jump to that part of the brief.
Fewer tracking pop-ups
- The "keep an eye on this topic?" question now appears once, after a new topic's first search. Opening a topic later never shows it, and Not now means not again. Use the Not tracked · Track it button at the top of a topic to turn tracking on any time.
Truly quick briefs
- Go straight to brief creation now skips reading Google's top 10. The brief is written from your chosen questions (and map path) and the recommended picks, and says clearly that competitors weren't compared. Use Check search results when you want the full comparison.
Topic coverage retired
- Improve pages now focuses on page checks, pages worth improving and improvement plans. Topic coverage overlapped with those and the question map, so it has been removed; old links go to Improve pages.
Question map for everyone
- Every topic now opens its questions as a map: what Google asks, what's asked next, and what people type. Switch to List any time.
- The separate "What people say beyond Google" section is gone: autocomplete sits on the map, YouTube and forums in the top box, and all of it feeds your briefs.
Simpler question map controls
- Radial/Tree and Compact/Roomy now sit in the bottom row beside the zoom, so the map has the full space.
- Typed next is always shown, and Just my path and Untangle are gone. Put back appears only after you've dragged questions around.
Everything beyond Google, in one place
- The top box on a topic now has three tabs: In the news, On YouTube and In the forums.
- On the question map, questions people also search for on YouTube carry a small ▶ badge, and picking one lists those YouTube searches.
- Under the map's brief buttons you can now see what else goes into the brief: autocomplete searches, YouTube searches and forum threads.
Sign-out goes home, and every soup is a new batch
- Signing out now always takes you to the homepage. Opening a topic, brief or page check link while signed out asks you to sign in, then brings you straight back to it.
- The soup pour is different every time: thicker or runnier, lumpier or smoother, tilted one way or the other, with a few long drips.
- On the question map, Brief the whole map is now Brief using the whole map.
Tidier question map
- The how-to text above the question map is gone; the pointers now sit behind a ? button in the map's toolbar, so the map starts higher up.
Admin: API allowances
- The admin page now shows what's left on OpenRouter, DataForSEO and Resend, the daily rate and roughly how many days it will last.
Shorter suggested angle
- The suggested page under the verdict is now three quick steps: the intro answer, a few questions to use as headings, and a short FAQ. The full detail is further down the page.
Quicker entity step on new briefs
- Only the chosen meaning is shown; the others fold away under Not this one?.
- New button: Use this entity and go straight to brief creation. It checks the search results, uses the recommended question picks and writes the brief in one go.
Fewer false "different meaning" warnings on briefs
- The warning that questions may be about a different meaning now only shows when those questions really point to the other meaning, and it checks the questions you've picked for the brief (including a question-map path), not every saved question.
Gentler low-demand verdict
- Topics with few searches now say Don't prioritise without purpose instead of Probably not right now: worth writing if it serves a clear purpose, otherwise track it.
Should I write about this? Now with the angle
- The verdict box now shows the suggested angle straight under the answer: the question to answer first and what to cover (or, for big topics, how to split it), with a Create a brief using this suggested angle button.
- When and Page shape are gone, and the latest news has the whole right-hand column (up to six headlines).
One topic, one piece of research
- The keywords table at the bottom of a topic is gone. If a topic has other keywords, they're listed in one line ("Also in this topic"); click one and it becomes a topic of its own, with its saved checks, and opens straight away (running its first check if it has none).
Topic insights, reordered
- The key numbers (size, interest, question churn, AI Overview, news) now sit right under "Should I write about this?", followed by what people say beyond Google.
- Then the page to write sits side by side with Other subtopics to follow up: 5–8 related topics suggested from the topic's questions, each one a click to save for later. Suggestions are remembered and only refreshed when the questions change (or when you ask).
- The interest chart and the questions come straight after the key numbers, above what people say beyond Google.
Clearer page advice on topics
- "One focused page" is now labelled Suggested page structure, and the Angle box is gone.
- Could grow into shows the full topic name (for example "car insurance cost", not just "cost").
- Save as a topic for later keeps you on the page: the topic is added to your list (no check used) with a link to open it when you're ready. Same for the sub-topic cards on big topics.
A simpler Topics page
- The new-lookup bar is one row: topic, country, language, Expand 2 levels deep, then Fetch. Tracking is set on the topic itself after the first search, so it's no longer asked here.
- Each topic in your list now shows a shorter summary: country · language · how often it's checked · snapshots · last check.
A quieter theme picker
- The six soup bowls in the header are now one bowl holding every soup. Click it to choose your colour theme.
Analytics, only with your OK
- We now use PostHog (hosted in the EU) to see which features get used, but only if you choose "Accept all" on the cookie banner. Choose "Necessary only" and it never loads; change your mind later from Cookie settings and tracking stops and its cookies are deleted. No screen recording.
Security and fair use
- A security review ahead of the beta: tighter limits on free lookups, plan checks that can't be sidestepped, and page checks that only read public web pages.
- AI helpers, page checks, brief research and live Trends lookups now have generous daily fair-use limits (they reset at midnight UTC), so one runaway script can't slow Serpsoup down for everyone.
Closed beta invites
- Beta testers can join with an invite link: 14 days of Pro free, no card, first come first served. Your plan badge shows how many beta days are left.
- You'll get an email three days before your beta ends and another when it does. Afterwards you're on the Free plan with everything you made still there, and Keep Pro on the pricing page carries on where you left off.
Save a topic without tracking
- After a new topic's first search, the tracking box has a Save topic to list button: keep the topic without automatic checks, and it won't ask again. Save tracking still turns on re-checks (weekly by default), and the box now says exactly how many automatic checks that uses.
A calendar that looks ahead
- The calendar now shows the dates content is planned around: UK and US public holidays (substitute days included) and key moments like Valentine's, Mother's Day, Easter, back to school, Halloween, Black Friday and Christmas. Choose UK, US, both or off.
- Each moment comes with a Start writing by date a few weeks earlier, so a new page has time to rank before the rush (12 weeks for Black Friday and Christmas).
- Your own topics that peak at the same time every year (from five years of Google Trends) show when they peak and when to start writing.
- Add your own milestones, like a launch or a campaign. A key explains every icon.
Search from the home page
- Signed in, the home page now has the same search bar as the public homepage: type a topic and it's saved and opened straight away (1 check). If it's already one of your topics, it just opens it, free. The four shortcuts sit underneath.
Dark mode, and soup for everyone
- Dark mode: it follows your device to start with, and the moon/sun switch at the top of every page changes it. Every soup has a dark version.
- In dark mode the logo switches to a version with a white bowl, so it stands out.
- Six tiny soup bowls next to it change the colour theme in one click, signed in or not (signed in, your choice follows you to other devices).
- Pages now sit on a gentle wash of your soup's colours.
A tidier topic page
- The entity now sits on one line under the topic name, beside the action buttons, instead of its own box.
- Query intent is a single slim bar near the top: one look tells you whether people want to learn, compare or buy.
- The latest headlines sit beside "Should I write about this?", where the timing advice is, and question churn is a small chart in the at-a-glance row instead of a panel of its own. Everything below moves up the page.
A new homepage, and a tighter map
- The homepage leads with one thing: type a topic and map the questions. Underneath is the real question map, opening on an example (the best soup recipe, naturally) that you can click, zoom and drag. Your own search replaces it in the same place, and comes back next time you visit.
- Links can pre-fill the search box with a topic (?topic=…) without using up a free lookup.
- Questions on the homepage map that haven't been looked up show a +. Click one and we'll show you how to keep exploring: sign up free and that branch opens up in your own topic.
- The question map is more compact by default: smaller text, tighter rings, and long branches float outwards instead of pushing everything apart. Switch to Roomy in the View bar for more air. The whole map now opens filling the window.
Arrange the question map your way
- Drag any question to move it: everything that branches off it comes too, and the questions around it shuffle out of the way. Reset puts it all back.
- A View bar on the map: choose Radial (keyword in the middle) or Tree (keyword on the left, each layer a column), show or hide typed searches, and Just my path to fold away everything off your path. Untangle spreads labels out so none overlap.
- Fold away the follow-ups of any question you've finished with (it shows +N; click it to open again). Your layout and view are remembered for each keyword in this browser.
- The questions on your path now sit in solid boxes, so the path line runs underneath them instead of through the words, and long questions get the room they need.
The question map grows as you explore
- The question map now keeps every layer on one chart. Click a question and the path to it lights up while everything else fades; if it hasn't been looked up yet, its follow-ups grow further out on the same chart (1 check, saved with the topic). Nothing jumps to the middle any more, so you can always see where you are.
- The chart opens showing the whole map and never takes over the page: scrolling still scrolls the page. Hold Ctrl (⌘ on a Mac) and scroll, or pinch on a trackpad, to zoom where you point; drag to move; double-click to zoom in. It can't shrink past the whole map or be dragged out of view, and choosing a question glides to it at a readable size. When zoomed in, an overview in the corner shows where you are (click it to jump). Full screen is one click, Esc to leave. On a phone it's a tree that works the same way.
- Two ways to brief: Brief this path builds around the path you're on (its questions in order, then what's asked next, on top of the usual recommended picks; the outline follows the order). Brief using the whole map gives a balanced brief from everything on the map, including the branches you've looked up.
Typed searches you can explore
- On the question map, each typed-next search is tagged with what it usually brings up on Google: Question, Comparison, Fact, Health, Buying, Recipe, How-to, Local or Newsy.
- Click one and it moves into the middle like a question: we run the real Google search (1 check, saved with the topic), show exactly what Google put on the page (questions box, videos, shopping, map, forums…) and add its People Also Ask questions as a new branch you can keep exploring.
- The homepage map tags typed searches the same way, for free.
Question map (preview)
- Topic insights has a Question map view alongside the list: the same web as the homepage, built from your saved checks, with what people type next.
- One click explores: click any question and it moves into the middle with what Google asks next around it, and the question you came from waits on the right as the way back. Questions marked + haven't been looked up yet; clicking one looks it up for 1 check and saves it, so going back is free. If Google has nothing further, the map says it's the end of that branch.
- On a phone it's a tree that works the same way. In preview for admins while we test it.
One topic page
- New searches now open straight on Topic insights, the same page your saved topics use. The first Google check runs there, with a progress note while the questions come in.
- Every old link to a keyword page lands on its topic too. The detailed keyword page (question history, schema and exports) is still a click away from each keyword's panel.
The question web
- The free search on the homepage now goes three layers deep: the questions Google shows, what Google asks next after each of them, and what people type next in the search box.
- On a computer it's drawn as a web around your search: click any question to follow its branch, see Google's current answer and the follow-ups, and spot where a typed search and a question say the same thing. On a phone it's a tree you can open branch by branch.
- Still free, still no sign-up, still 2 lookups a day.
Should I write about this?
- Every topic page now opens with a straight answer: Yes, write it now · Yes, worth a page · Yes, as a set of pages · Worth it with the right angle · Probably not right now. The reasons are listed (demand, momentum, questions, news, AI Overview, how much the questions change), plus when to publish and what shape the page should take.
- For UK and US topics, five years of Google Trends show whether it's seasonal: if a peak is coming up, it tells you to publish now so the page has time to rank.
- Below the verdict, the page adapts. Broad topics are split into sub-topics from their questions, each one a page of its own that you can turn into a topic in one click. Specific topics get the one page to write: the question to answer first and what to cover next.
Brief review
- Every brief now has a Brief review panel. Automatic checks run as you edit: picked questions the brief doesn't answer, sections most top-10 pages have that yours doesn't, new People Also Ask questions, a missing short answer when Google shows an AI Overview, repeated sections, and search title and description length.
- Review brief sends it to two reviewers from different AI companies (GPT and Claude, neither of which wrote it). They check it against your research for intent, missing or padded sections, facts to verify, structure and angle, and give a verdict: Ready to write, A few tweaks, or Needs rework. Points both reviewers raise are marked Both.
- Tick the points you agree with and click Fix selected: the brief is updated in place for you to check before you save. Missing questions and headings can be added in one click.
Coming up, and a page for every industry
- New Coming up tab on Trends: what rose in each industry over the next six weeks last year, grouped by week, with roughly when each search starts climbing and peaks, so you can publish before the rush. Each industry shows its own Coming up list too.
- Every industry now has its own page for the UK and the US (for example /trends/uk/finance), and the US board has its own address at /trends/us.
- A daily archive shows what was trending on Google on each of the last 30 days, with the news behind each search. Anything on these pages opens in the same side panel.
Trends you can open
- Click any trending search or industry riser to open it beside the list: its Google Trends chart (instant for everything on the page), related searches, the news behind it, and the questions people are asking with whether there's an AI Overview.
- Every trend now has a shelf life: Just spotted, Still climbing, Staying power, Peaked, Flash in the pan, or Keeps coming back — with a straight answer to "is it worth writing about?".
- Signed in, trends that tie into your own topics are flagged, and you can Track or Brief any trend in one click.
Topic insights
- Each topic's page is now called Topic insights and lives at /topics/insights, so Trends only means one thing: what's rising on Google right now. Old links still work.
Your research in your AI
- The Serpsoup connector now runs entirely on Serpsoup's own servers and works with Claude, ChatGPT and Gemini. Add it once (the address is on your Account page) and your assistant can read your topics, questions, trends, briefs and improvement plans. It only reads, and needs Pro.
Every keyword leads to its topic
- Clicking a keyword in your Topics list now opens its topic page with that keyword's panel open, instead of the old keyword page.
- Fetch questions now runs a fresh Google check from the topic page or a keyword's panel, and Export CSV downloads the questions you're looking at. The full keyword page (history, schema, exports) is still a link away in each panel.
One page per topic
- Each topic now has one page with everything on it: an at-a-glance row (size, interest, question churn, AI Overview, news), search interest with the news, question churn, what searchers want, and the latest headlines.
- Questions from all the topic's keywords are merged in one list, filterable by intent and keyword, marked On Google now, Deeper PAA or Other keyword, with new ones flagged.
- Autocomplete, YouTube and discussions sit side by side, and each keyword opens in a side panel with its questions, history and tracking. Question churn is only called once there are four checks to prove it.
Better page targets
- Checking a page from Pages worth improving no longer locks in its top Search Console search as the target. Serpsoup works out the search the page is built for, and avoids ambiguous ones (like a bare acronym) by adding the context.
- Pages whose target was set this way have a Let Serpsoup pick the target from the page link to fix it in one click.
Clearer page check buttons
- Re-check my page re-reads your page and re-scores it against the same questions and competitors. Refresh from Google, now just above the questions table, runs a new Google search for fresh questions, competitors and your position, and says when the current ones were collected.
Page checks don't get stuck
- Page checks no longer stop to ask which Search Console property to use: they pick the one that best matches the page (or the one you chose before). Search Console only adds your ranking data; Google's questions never depended on it.
- Pages behind a bot filter are now retried as a normal browser, then through our crawler, before a check gives up.
Page checks stay on topic
- Page checks now make sure Google's questions and ranking pages are about your page's subject. If Google reads your search as something else (an acronym like BPT, say), Serpsoup searches again with a clearer query and uses that instead, and tells you it did.
- Off-topic questions and pages are listed separately with the reason, rather than mixed into your scores.
A tidier keyword page
- The View schema button has been removed from keyword pages.
AI Overviews on desktop or mobile
- Google shows AI Overviews inconsistently, so topic checks and brief research now look at both desktop and mobile results and report an overview if either shows one.
Check volume again
- A keyword showing No data now has a Check again link that looks up its search volume straight away.
- The AI Overview line on a topic now says when it was last checked, since overviews come and go.
Fewer gaps in search volume and AI Overviews
- AI Overviews are now detected when Google loads them after the page, which is most of them. Topics that clearly show one no longer say Not shown.
- Search volume now covers every keyword in a topic, not just tracked ones. When Google Ads has no figure, Serpsoup uses DataForSEO's own estimate, and No data answers are re-checked after a few days instead of a month.
No more off-topic threads
- YouTube suggestions and discussion threads are now checked for relevance when they're collected. Ones about a different meaning of your keyword (a band, a game, a celebrity with the same name) are hidden by default, with a Show off-topic link and the reason if you want to see them.
Briefs pick better questions
- Step 4 now groups every question, autocomplete lead, YouTube phrase and discussion into themes, strongest first. Add or remove a whole theme in one click.
- Beast Mode takes the best question from each top theme and always includes questions people see on Google right now, so it never comes back empty.
- Each PAA shows where it came from: On Google now, Deeper PAA or Other keyword. Off-topic items are tucked away behind Show filtered out, with the reason.
- Anything you tick is now used in the brief, even if it was filtered out: it gets a short answer instead of being dropped.
Smoother brief setup
- New briefs now ask for the entity first, then check search results in one click, with progress as it goes. Picking a different entity no longer sends you back a step: each entity keeps its own check, and switching back is instant.
- Re-checking the same search within a few hours reuses Google's results, so it's quicker.
Briefs on one page
- Briefs now has two tabs: New brief and Saved briefs, so there's no separate step to start one.
- New brief lists your saved topics with when they were last checked, so you build from research you already have. Need a different topic? Set it up in Topics and come back when its questions are in.
Planned, Doing, Done
- Every brief now has a status you can switch from the brief list or the brief itself. New briefs start as Planned, scheduling one on the calendar moves it to Doing, and taking it off the calendar moves it back.
- Mark a brief Done and it moves to the Archive tab, out of your way (with Undo). Brief cards also show their due date, and flag it when it's overdue.
Trends in tabs
- Trends now shows one thing at a time: a tab for each industry you follow, Trending now for what's hot across the UK or US, and More industries for everything else.
One menu item per job
- The menu is now Topics, Trends, New briefs, Improve pages and Calendar. Trends is the page formerly called What's boiling; each topic's chart is now called Interest over time.
- Improve pages brings together pages worth improving, page checks, improvement plans and Topic coverage. New briefs is just for new pages.
A simpler menu
- The main menu is now Topics & Trends, Briefs, Calendar and What's boiling. Improving an existing page (page checks, pages worth improving and Topic coverage) lives under Briefs → Improve a page.
Know which page to fix first
- With Search Console connected, Optimise now lists your pages worth improving: the ones closest to page one, or ranking well but getting few clicks, with the search each one is shown for. Check any of them in one click.
Terms and an easier password reset
- Creating an account now asks you to accept our Terms of Service, including when you sign up with Google.
- Forgot your password? Click the link and the button changes to Request password reset, so there's nothing small to hunt for.
A tidier topic page
- Topic pages now focus on questions and trends. Topic coverage now lives on the Optimise page, where you can open it for any of your topics.
Track on your schedule
- Choose how often each keyword is checked automatically: daily, every 3 days, weekly, every 2 weeks, monthly or any number of days up to 30. Weekly is the new default, since People Also Ask questions rarely change day to day.
- Plans now include a monthly allowance of automatic checks (Lite 450, Pro 1,500, Agency 4,500) instead of a fixed number of tracked keywords, so checking less often lets you track many more keywords. Automatic checks never use your daily checks or credits.
Sharper industry lists
- What's boiling is stricter about which searches belong to an industry, so Tech & software shows tech, not celebrity news or sales events that happen to mention a gadget.
Rising searches in your industry
- What's boiling now shows the fastest-rising Google searches in 15 industries, from finance to logistics, refreshed daily from Google Trends. Pick an industry for its full rising list and most-searched terms, and track any of them in one click.
- Your Monday summary includes the top risers in the industries you follow.
What's boiling stays fresh
- If the trending list is more than an hour old when you open What's boiling, Serpsoup checks Google straight away and updates the page, so you never land on stale or empty trends.
Get set up in a minute
- New accounts get a quick setup: pick your soup, choose the industries you write about, track your first topic and connect Search Console. Close it at any step and pick it up again from Set up Serpsoup in the footer or the Account page.
- What's boiling now tags trending searches by industry, with filters, and shows your industries first. Your Monday summary picks the week's trends from your industries too.
Clearer calendar errors
- If a date can't be saved to your content calendar, the message now says why instead of just asking you to try again.
What's boiling
- A new public page showing the searches spiking on Google in the UK and US right now, the ones still simmering, and the ones that have gone off the boil. Updated hourly from Google Trends.
- Spot something relevant? Hit Track this to turn it into a Serpsoup topic. The Monday summary now includes the week's biggest new searches too.
Topic alerts
- When a tracked topic changes a lot overnight (a big reshuffle of People Also Ask questions, an AI Overview appearing or disappearing, or interest suddenly spiking or slumping), you get a same-day heads-up email instead of waiting for Monday. At most one a day.
- Turn alerts off in Account, or with the unsubscribe link in the email.
Your Monday bowl
- A Monday morning email with what moved in your tracked topics (new and dropped questions, interest spikes and slumps), what is due on your calendar, last week's wins and a tip. It skips weeks with nothing to say.
- Turn it off any time in Account, or with the unsubscribe link in the email.
Forgot your password?
- You can now reset your password from the sign-in page. Sign-up confirmations and reset links arrive as Serpsoup-branded emails from [email protected].
Content calendar
- Schedule briefs for production and page fixes from your page checks and optimisation plans. The due date and status (Planned, Writing, Published or Fixed) show at the top of each brief and plan.
- The new Calendar shows everything by month, flags anything overdue, and lets you update progress in one click.
A fresh look
- The new Serpsoup logo is in the header and footer, with a matching browser tab icon.
Your account, your soup
- New Account page (top right) brings together your plan and billing, your Google Search Console connection, and your favourite soup.
- Pick from six soups — butternut, tomato, pea & mint, mushroom, beetroot or laksa — and Serpsoup's colours and sign-in soup change to match. Your choice follows you to any device.
Welcome to Serpsoup
- PAA Trends is now Serpsoup. Signing in now pours a warm bowl of soup across the screen that drains away to reveal your dashboard. If your device is set to reduce motion, you get a simple fade instead.
A little wit while topics load
- Topic progress rotates shuffled loading quips, with reassurance on longer runs. Turn off Show loading quips for plain messages; your choice is remembered in this browser. Screen readers receive stage changes only, and reduced-motion preferences are respected.
Filter topics by tracking
- Topics & Trends now has a Tracking filter (All, Daily, Weekly, Off) with counts, so you can quickly see which topics you are or aren't tracking.
Topics & Trends, one home
- The separate Trend page is merged into Topics, now called Topics & Trends in the main menu. Each topic has a Compare button; pick up to five and click Chart selected next to the filters to overlay their search interest on the same page.
Choose your discussion channels
- The Discussions tab on topic pages now lets you pick which channels to track alongside Reddit and Quora: Hacker News and Stack Exchange (free public APIs), plus LinkedIn, TikTok, Medium & Substack and UK forums (one extra Google search each per refresh). Channels save per topic, and adding one fetches it straight away.
Live insight progress, everywhere
- Topic pages now show a prominent progress bar while Google questions, search interest, query fan-out, YouTube and discussions load, with a small status dot on each source tab. Everything keeps loading in the background if you navigate away — a bar at the bottom of the screen tracks it and lets you jump back when it's ready.
Welcome back homepage
- Signed-in visitors now see a welcome screen on the homepage with quick links to Plan, Optimise and Trend.
One-click Fetch trends
- Fetch trends now opens the new topic straight away and fetches everything automatically, with progress shown — no separate Run now step. Use Run again inside the topic to refresh.
- Trend reports replace the empty question-changes placeholder with a link to the tabbed question view.
Guides for Plan, Optimise and Trend
- Added step-by-step guides for topic research and brief planning, existing-page optimisation and trend comparisons. Find them on each workflow page, in new brief setup and in the footer, with guidance on interpreting the evidence and common questions.
Beast Mode and guided source review
- Brief setup offers all-source recommendations or a guided PAA, Query Fan-Out, Discussions and YouTube review, with a final selection summary. Late results no longer replace handpicked choices.
- Topics without saved questions can fetch them directly. Close the beta banner once to keep it hidden in this browser, and use the same Plan, Optimise and Trend navigation across the site.
A clearer, more compact brief
- The editorial outline now comes first, with show-more controls for section advice, research evidence and writing guardrails. Missing or outdated details and unique additions have clearer highlights, and the collapsible pre-publish checklist sits at the bottom. Editing and exports retain the full brief.
Brief question step unlocks reliably
- Choosing an entity now counts as confirming it, so the question step and recommended pack unlock as soon as search results are checked.
Instant page-type advice in briefs
- Changing the intended page type after checking search results now updates the fit advice instantly, without searching again.
Simpler topic pages and a full question export
- Topic pages are now for exploring: browse questions by tab, then Create brief to choose what to use. A new Export questions button downloads a spreadsheet with People Also Ask, query fan-out, YouTube and discussions on separate tabs.
Recommended research pack for briefs
- New briefs now pre-select a balanced pack from every source: core questions, up to 3 emerging autocomplete angles, 3 reader questions from discussions and 3 YouTube hooks. The brief uses each one — questions shape the outline, autocomplete adds sub-sections, discussions become reader doubts and YouTube phrasing informs a title.
One richer homepage showcase
- Merged the two homepage examples into a single daily showcase that also previews search interest, volume, intent split, news and discussions.
A different homepage example each day
- The homepage example rotates daily between seven topics, with matching questions and illustrative trend data. Examples are clearly labelled, not presented as live research.
Pre-launch beta
- Added a beta banner with a launch-notification email signup.
- Search engines are asked not to index the site while it is in beta.
Cleaner Topics and a tidier header
- Simpler navigation: Plan, Optimise and Trend. Briefs, Topics, Schema, Integrations and Pricing are now in the footer.
- The homepage now leads with topic research and briefs, not just Google's questions.
- Coverage icons in the question matrix are now a traffic light: green for fully answered, amber for partly answered, red for missing, grey when we couldn't score it.
- AI Overview on Topics now collapses to two lines with a Show more toggle.
- “New” tags on YouTube suggestions and discussions only appear once a topic has an earlier check to compare against.
- Search volumes you fetch stay on their row after you leave and return — no repeat charge.
- Removed “Get volume” from Reddit and Quora threads, where Google has no search volume.
- Sign out now sits on the navigation row, with your credits underneath.
- Added this changelog.
- Simplified the homepage to one honest set of reasons to use Serpsoup; removed sample quotes, the comparison table and the roadmap.
Briefs use every research source properly
- Query Fan-Out joins briefs as emerging sub-topics not yet in Google’s questions.
- Each source has a clear role: PAA for outline and FAQs, discussions for reader objections, YouTube for title and media ideas.
- Saved briefs show which sources shaped them, including in Markdown and Word exports.
Smarter entities and tracking choices
- Entity search now finds related Wikipedia topics, not only exact name matches.
- Tracking anywhere offers Daily, Weekly or Off.
- Brief steps unlock in order, with clearer messages when something fails.